Will Daniels, president of the produce division at IEH, was interviewed about “how Earthbound Farm responded to a deadly E. coli O157:H7 outbreak linked to fresh spinach, the complexities and challenges of the supply chain, balancing food safety needs with marketing objectives, the importance of education along every point of the supply chain, low product pricing and its effect on food safety, misconceptions about FSMA regulations, and getting the C-suite to understand the value of investing in food safety.”